Expert Advertising Suggestions For Listing Vacation Rental Property Successfully

By Richard Burns


Renting vacation properties is big business, and people take it seriously. Unless you are planning on renting just to friends and family, you will have to step up your game to get good renters who will recommend your house to others and return themselves. Listing vacation rental property is more than just putting a line item description on a rental property website.

The importance of good pictures can't be overstated. A great headline, compelling description, and certainly a competitive price, are important factors when renters are deciding which properties interest them, but good photography will stop them from automatically clicking on the next offering. With all the competition you have, you can't get away with amateur photos. The pictures have to be clear and the composition has to be excellent.

If you think you can get away with using stock photos of views you don't have and furniture you don't own, you are sadly mistaken. It won't take long for word to get out that you don't deliver on what you advertise. The pictures have to be real, and the more you have, the better off you will be.

The pictures will get the reader's attention, but you've got to keep it with a great headline that intrigues them and gets them to read further. You have to be specific, not general, and concise, not vague. The headline is the place to highlight what is really distinctive about your house and what makes it a better choice than the competition. Exclusive locations and unique views, rather than bedroom bath counts, are the types of things that get attention.

Your description should be made up of short, punchy phrases with a call to action at the end. Every word counts so you need to choose them carefully. Misspelled words, sloppy grammar, or obscure jargon will have a negative impact on the reader. Overselling is just as big a mistake. When renters show up and find out what you have done, you will pay for it in poor reviews and no return business.

You need to advertise all over the place. Don't worry so much about search engine optimization and traffic count. Don't forget about social media or trying to negotiate with local shops to advertise on their sites. You want to saturate the market as much as you are able without blowing your budget.

You have to make your contact information a prominent part of your advertising. It's not enough to publish your email address or give renters a number where they can leave a message. Most of them like to be able to talk to a real person if they want more information or are just testing to see if you seem legitimate. Publishing your phone number will make a difference.

It can be a smart move to rent out a house that would otherwise be sitting empty. It can be a good source of extra income. You have to become competitive though to get good renters.




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